There There to air on Dutch TV

EMI have bought 4 mins 20 secs of advertising time on a Dutch television channel (channel three) which they will use to broadcast the full video for There There this Friday evening around 23:15. This is the first time ever that anyone has bought commercial time on Dutch?TV to play a music video. A spokesman for EMI said that it was very much in keeping with the innovative and progressive nature of a band like Radiohead to find such different ways to promote the album (or something in that direction). The exact cost was not mentioned, only that it cost EMI several tens of thousands of Euros.
(thanks to Erik)